The Kraków-Małopolska 2023 European Games is the largest multidisciplinary sports event of the year. It is also an opportunity for the region to attract tourists and showcase the beauty of southern Poland to the world. These opportunities for development through the involvement of the tourism industry were discussed at a workshop held at the ICE Congress Center on January 24. The event was co-organized by the Organising Committee of the 2023 European Games.
The workshop was attended by nearly 150 people representing various branches including inbound tourism, the hotel and catering industry, the Kraków Network and cultural institutions from Małopolska.
Vice President of the European Games 2023 Ltd., Michal Langer, presented the purpose of the meeting with the industry, the scale of cooperation with host cities and the opportunities the Games will bring to the region. In the workshop, the Organising Committee was also represented by Vice President Janusz Koziol.
During the presentation of the European Games, Ivetta Roczek, Director of the Hospitality Division, reported on the course of organisational and promotional activities. The schedule of sports competitions, the locations, and the facilities where the competition will be held were presented. Corporate Hospitality packages are currently being made based on the final sports programme. Kazimierz Kwasek, Director of the Ticket Division, presented an offer of cooperation for travel agencies in the field of group sales of tickets for individual sports events.
The purpose of the meeting was to present the offer of the Games, as well as to present the status of cooperation with the cities. The host city of Kraków and the host region of Małopolska presented existing and constantly developing tools and apps that can be used in the work of both travel agencies and hotels. Host cities such as Krynica Zdrój, Krzeszowice, Nowy Targ and Tarnów presented their touristic and cultural offers and solutions dedicated for fans of the Games.
Among the other guest of the meeting were also representatives of the Polish Tourism Organisation, the Małopolska Tourism Organization, as well as Games partner, ATOS, who presented programmes for foreign promotion of this year’s event.