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Exciting news from Madrid. On November 14, representatives of famous Spanish LaLiga and the European Games Organising Committee signed a cooperation agreement to mutually promote sports events and organisations.

A match made in heaven? We could not have dreamed of a better partner. The Kraków-Małopolska 2023 European Games will get extensive international promotion, thanks to cooperation with Spain’s LaLiga. One of the largest global football leagues has pledged, among other things, to support the Games on its social media channels: Facebook, Instagram, YouTube, Tiktok, Twitter, as well as on the LaLigaSportsTV platform. Ads and banners will also appear on LaLiga’s official site. The European Games 2023 Ltd., in turn, will promote the famous league’s activities by, among other things, putting its name on stadium billboards, encouraging people to buy tickets to matches, placing LaLiga’s logo next to other sponsors, and publishing clips with silhouettes of Spanish athletes during the Games.

The binding letter of intent was signed in Madrid by Javier Tebas, president of LaLiga, and Michal Langer, chief operating officer and vice president of the European Games 2023 Ltd. It’s a milestone in promoting the upcoming Games. News of next year’s biggest sporting event will likely reach fans from all over the world.