GRUP MEDIAPRO will be the host broadcaster of the European Games to be held in the city of Kraków and Małopolska region between June 21 and July 2. Organizing Committee of the European Games Kraków-Małopolska 2023 has established cooperation with a consortium of companies consisting of the Spanish concern MEDIAPRO and its Polish partner, FESTIVAL GROUP.
GRUP MEDIAPRO was founded in 1994 in Barcelona, and today boasts a wealth of experience in the live production of major multidisciplinary sporting events. In 2019 group acted as host broadcaster for the 2019 Pan American Games and Parapan American Games in Lima, as the organizing committee has once again entrusted GRUP MEDIAPRO to act as host broadcaster again for the upcoming edition scheduled to be held in Chile, offering over 1,900 hours of live coverage. These events are very similar in scope and nature to the European Games.
The group also acted as principal audiovisual supplier to the Mediterranean Games held last year in Oran, deploying more than 350 broadcast professionals and 12 state-of-the-art OB units to cover the event. The group has also participated in the production of the Asian Games held in Turkmenistan in 2017, in Guangzhou in 2010, multiple editions of the Africa Cup of Nations and the Gulf Cup.
For production of European Games, the group will deploy more than 750 broadcast professionals, a minimum of 15 HD Outside Broadcast units and a multitude of state-of-the-art cameras (Omnicam, Pole Cams, among others) to ensure signal coverage for all the 29 sporting disciplines featuring at the games. The group will also be in charge of setting up, fitting out and managing the International Broadcast Center (IBC); a press room facility that will play host to the media covering the event and where the signal for the competitions will be received and managed, allowing millions of spectators to follow the events.
– The signing of the agreement with GRUP MEDIAPRO is another milestone in the organisation of the III European Games. Cooperation with a world leader in the audiovisual sector, with an established position in the world of sports, is an honor for us – we are now sure that the summer games will reach all sports fans around the world. While supporting their favorite athletes in front of the TV, they will feel almost like fans gathered in the sports arenas – said Marcin Nowak, President of the Organising Committee of the 2023 European Games.
Óscar López, Commercial and Marketing Director at Mediapro Broadcast and Media Services at GRUP MEDIAPRO, added: – We are delighted to become the host broadcasters of the 2023 European Games, together with our partner FESTIVAL GROUP. We are honored to be chosen to broadcast these Games to Europe and the rest of the world. Our experience in multi sport event production will be made available to the European Olympic Committees, to deliver the best European Games to date.
With a fleet of 99 Outside Broadcast units, GRUP MEDIAPRO produces more than 15,000 live events worldwide every year. With a presence in 31 countries on 4 continents, the group participates in the production of 13 national soccer tournaments worldwide, including top-tier leagues in Spain, Portugal, Italy, Greece, Belgium, Canada, Chile, Mexico, Colombia, Bolivia, United Arab Emirates, Turkey and Kenya. In Europe, GRUP MEDIAPRO produces and distributes matches for UEFA Nations League, UEFA Champions League and UEFA Europa League and is also present throughout the Americas
MEDIAPRO’s Polish partner for the European Games will be FESTIVAL GROUP. The Warsaw-based brand is present on the television, film and event production market since 1999 and operates of its own streaming platform “WOW”. As the owner of a production and broadcasting technology, with a specialised technology and production facility consisting of, among other things, 2 UHD carts and a stationary studio, it has specialised for years in the production and realisation of the most demanding television projects, including those based on virtual technology.